Monday, November 13, 2006

Olbermann taps a well of discontent as the anti-O'Reilly

Olbermann taps a well of discontent as the anti-O'Reilly: "'I think,'' says MSNBC General Manager Dan Abrams, 'that Keith Olbermann may become a model for the newscast of the future.''

And sure, Abrams is going to say that because he's Olbermann's boss. Besides, the MSNBC ratings have been on a roll lately -- helped by the 67 percent jump in viewership for Olbermann's show in the year...

Suddenly, everyone wants Olbermann. Last week, he and political veteran Chris Matthews teamed up to anchor MSNBC's midterm election coverage.

The result? Abrams called it "a major turning point for this network.'' Ratings were up across the board and the coveted 25-to-54 age demographic increased 111 percent from the 2002 midterm election.

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