New on the Wire: AP to Offer Two Leads for Some Stories

New on the Wire: AP to Offer Two Leads for Some Stories:

"NEW YORK Attention Associated Press members, prepare to get more for your money: Now available, two leads for the price of one.

In a break with tradition at the 156-year-old news cooperative, the AP will now offer two different leads for many of its news stories, the organization confirmed Wednesday.

'The concept is simple: On major spot stories -- especially when events happen early in the day -- we will provide you with two versions to choose between,' the AP said in an advisory to members. 'One will be the traditional 'straight lead' that leads with the main facts of what took place. The other will be the 'optional,' an alternative approach that attempts to draw in the reader through imagery, narrative devices, perspective or other creative means.'"